Meysam Esmailpour

The definition of marketing mix is simple. It is a marketing tool that combines a number of components in order to strengthen and solidify a product’s brand and to help sell the product or service. Companies have to come up with strategies to sell their products, and coming up with a marketing mix is one of them. It was in the late 1940s when the term “marketing mix” first emerged. Marketer E. Jerome McCarthy came up with the first of the theories for marketing mixes. This was called the Four P’s, representing product, price, promotion and place. In the 1990s, however, the definition of marketing mix became the four C’s. These four C’s vary but are based on either Lauterborn’s theory (consumer, cost, communication, convenience) or Shimizu’s theory (commodity, cost, communication and channel). Most recently, a new theory was proposed: people, processes, programs and performance. All these components are considered part of the marketing mix theories because the creator of th

by  AJ Agrawal  , Today, digital advertising is expected to grow to an annual spend over  $335 billion  by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns? The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent:  0.06% . Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place. Conversely, ad blocking tools are growing explosively, with usage up  41%  on the year globally. The number is even higher among younger generations:  nearly two in three millennials report using ad block software. Some predict an advertising Armageddon stemming from cheap or fake impressions, especially considering that Methbot, a Russian ad arbitrage fraud bot was amassing  $5 million dollars in daily earnings . Others harp that the future is in

By:  Mackenzie Fogelson In 1989, I was conquering the eighth grade with a pair of  Hammer pants , big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat  Skor Bars , and play Debbie Gibson’s  Electric Youth  album on a  ghetto blaster  after school. On a real good day, there’d be a message from the guy I was “going with” on the answering machine when I got home. Source:  Antique and Retro Shoppers Map Luckily for us, since the late 80s, the pace at which technology has evolved is astounding. If I want, I can get fashion advice from people all over the world  who share my size and style . If I need to get in touch with a friend, all I need to do is send a quick text. And, if I actually needed it, I could, in fact, order a can of Aqua Net Super-Hold from my mobile phone, sitting on the couch, streaming a Jack Johnson concert, while reading a post on  Pocket  from  Vogue  about other uses for Aqua Ne